Shilpa Shetty took the court’s stand over viral fake videos.

Shilpa Shetty filed a case in the Bombay High Court regarding her personality rights and fake videos.

Shilpa’s anger and legal battle.

A new trend has emerged in Bollywood these days: protecting one’s identity and dignity. Shilpa Shetty‘s name has now joined this list. She has approached the Bombay High Court, and the reason is quite serious.

Several websites on the internet were using her photos without permission, but the limit was reached when some morphed videos and photos of her began going viral.

Just because of this, the actress has now broken her silence and decided to take strict legal action.

Attack on Dignity is Not Tolerated

Sana Raees Khan, representing Shilpa Shetty, stated clearly that this isn’t just about commercial gain; it’s a question of someone’s dignity.

She says that Shilpa has built this reputation through decades of hard work. No platform can make money by using her name or face.

This is a direct attack on her hard-earned dignity. Therefore, the court has been urged to immediately take action against those who sell their identities as mere commodities.

Bollywood Stars’ New War

Seeing this, Shilpa is not alone in facing this digital crisis. Recently, prominent stars like Amitabh Bachchan, Aishwarya Rai, Abhishek Bachchan, and Hrithik Roshan have also sought help from the court.

They all agree that in today’s era of AI and deepfakes, protecting one’s image has become extremely important. The court has previously ruled in favor of these stars, preventing unauthorized commercial use of their voices and faces.

What exactly are these rights?

Now you might be wondering what these ‘Personality Rights’ are? Simply put, these are legal rights that give a person the power to decide how their name, voice, or photo will be used publicly.

This involves two things: money (so that no one runs ads without a deal) and privacy (so that no one defames them by creating morphed images or fake videos). This fight of Shilpa Shetty will now become an example for other artists also.