Karisma Kapoor transports fans to the 90s with a stunning callback to Sona Kitna Sona Hai.

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Karisma Kapoor’s collaboration
Is it possible for a single outfit to carry the weight of an entire decade?
For Karisma “Lolo” Kapoor, the answer is a resounding yes. Her latest Instagram post didn’t just showcase a makeup collaboration with Masaba Gupta; it reignited a collective cultural memory.
By donning a black ensemble reminiscent of her legendary appearance in Sona Kitna Sona Hai, Karisma bridged the 29-year gap between 1997’s Hero No. 1 and 2026’s digital-first landscape.
The Timelessness of “Sona”
The comment section became a digital shrine to the 90s. Fans weren’t just complimenting a photo; they were reliving a childhood.
- The Recognition: Within minutes, users identified the first slide as a direct callback to the Govinda-starrer.
- The “OG” Label: In an era of fast fashion, Karisma’s look was hailed as “Forever” and “Timeless.”
- The Visual Link: Posing in a makeup room added a “behind-the-scenes” modern twist to a look that once defined the silver screen.
The Business of Memory
This isn’t Karisma’s first time playing the nostalgia card, and it certainly won’t be her last. Her 2024 Dhanteras ad, which flipped the lyrics of her famous track to “Sona to chale gaya,” showed a self-aware, humorous side to her stardom. By partnering with Masaba Gupta’s LoveChild, she is effectively merging 90s glamour with 2026’s “clean girl” aesthetic.
Key Takeaway:
Karisma Kapoor is the blueprint for “Legacy Branding.” She doesn’t need to reinvent herself; she simply needs to remind us why we loved her in the first place.
The “90s Visual” Architecture
What makes the Sona Kitna Sona Hai look so enduring? It’s the Power of Minimalist Contrast. In the original song, the black outfit stood out against the vibrant, often chaotic European backdrops.
In 2026, that same minimalism fits perfectly into the high-contrast, “Old Money” aesthetic currently dominating social media.
Karisma’s team understands a crucial design principle: The eye gravitates toward what it already knows, provided it’s presented in a fresh context.
By stripping away the 90s background and replacing it with a sleek, modern vanity, the outfit ceases to be a “costume” and becomes “high fashion.”
Stop Trying to be “Relatable”
Many veteran actors fail on social media by trying too hard to mimic Gen-Z slang or trends.
The most successful play—as demonstrated by Karisma—is to lean into the untouchable. People don’t follow Karisma Kapoor because she’s “just like them”; they follow her because she is the “Queen of Hearts.”
Her strategy is counter-intuitive: by appearing exactly as she did 30 years ago, she proves she is unrelatable in the best way possible—she is an icon who has frozen time. For stars of her stature, the “Throwback” isn’t a lack of new content; it’s their most valuable currency.
The Work Front: Beyond the Reels
While her Instagram is a masterclass in nostalgia, her professional choices show a desire to experiment.
Murder Mubarak might have seen mixed reviews, but it placed her back in the conversation as a leading lady capable of handling dark, ensemble-led narratives.
As we move further into 2026, the “Karisma Magic” is no longer just about the movies. It’s about her ability to own the past while commanding the present.

लेटेस्ट इंडियन सेलिब्रिटी न्यूज़, एक्सक्लूसिव अपडेट्स और ट्रेंडिंग गॉसिप का आपका डेली डोज़। बॉलीवुड और उससे आगे भी जुड़े रहें!
