Understanding Deepika Padukone’s Business Plan?

Learn about Deepika Padukone’s skincare brand 82°E, its products, and their prices.

From Actor to Businesswoman

We all know Deepika Padukone from her films, but did you know she’s also a successful entrepreneur?

In 2021, she co-founded a skincare brand called 82°E (Eighty-Two East), which blends modern science with Indian wellness traditions.

The brand officially launched at the end of 2022. For Deepika, self-care isn’t just about skincare, but a way to connect with oneself. She says the brand will help make your daily routine simple and effective.

What Are the Product Prices?

If you’re wondering how expensive Deepika’s products are, the answer is – premium, but also accessible to the average person.

According to the brand’s website, its bestselling products are priced between Rs 1,000 and Rs 3,000. For example:

• A 100ml Kokam Cleanser costs Rs 1,200.
• A 50ml Sandalnut Moisturiser is priced at Rs 2,700.
• The Gotu Kola Toner (100ml) is also Rs 2,400.
• Similarly, a 15gm Rose Under-Eye Cream is also Rs 2,400.
  The most expensive bestseller? The 30ml Bakuchiol Face Oil, which sells for Rs 2,900.

More Than Just Products, a Different Philosophy

Deepika’s brand isn’t just about selling creams and lotions, but promoting a different philosophy. The brand name 82°E is inspired by India’s standard meridian line.

Deepika’s vision is clear – to create an Indian brand that is for the whole world.

She said that these products have been very carefully formulated and clinically tested, so that you can enjoy using them daily.

Career Thriving on Both Fronts

Along with her business ventures, Deepika’s film lineup is also impressive.

She recently opted out of two big films, ‘Spirit’ and ‘Kalki 2’, but her upcoming films are very exciting.

She will be seen in ‘King’ alongside Shah Rukh Khan and Suhana Khan. She is also working on a project with Allu Arjun and director Atlee.

It seems Deepika is conquering both the screen and building her empire in the business world!