Actress Ayesha Khan speaks out against deepfakes and the physical toll of filming Shararat.

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Ayesha Khan Slams AI Misuse
What is the price of a viral hit? For Ayesha Khan, the success of the chart-buster “Shararat” has come with a side of digital terror that she never signed up for.
While the song crosses the 200-million-view milestone on YouTube, the actress is sounding the alarm on a technology that is moving faster than our laws can keep up with.
The Deepfake Dilemma
In a candid conversation with Pinkvilla, Ayesha Khan didn’t hold back. She described the current state of Artificial Intelligence as “scary,” specifically targeting apps designed to sexualize women.
It isn’t just a theoretical fear for her. She recently had to explain to her own circle that an AI video showing her hugging choreographer Vijay Ganguly was a complete fabrication.
The danger isn’t just that it’s fake; it’s that it’s believable. “It’s sad how most people would not know that it’s AI,” she noted. When the line between a real memory and a generated one disappears, the victim is left with the impossible task of proving their own reality.
The internet has created a world where your face can be stolen and forced into narratives you didn’t authorize.
The Lack of Consent in “Oops Moments”
The digital violation isn’t limited to AI. Ayesha Khan also called out the predatory nature of paparazzi culture. She pointed to the “oops moment” tags that often accompany videos filmed from intrusive, “weird” angles.
- The Consent Gap: Clicking and posting these moments isn’t journalism; it’s a violation of personal space.
- The Intent: These videos are intentionally framed to embarrass, yet they are posted publicly without a second thought.
- The Power Shift: Ayesha is demanding that “consent” becomes a mandatory part of the media-celebrity relationship.
The Unseen Agony of “Shararat”
The glamour of the Karachi wedding backdrop in Dhurandhar hides a grueling reality. Ayesha Khan revealed that the two-day shoot for “Shararat” was physically and emotionally punishing.
She was on her period during the entire dance sequence. While the audience sees high-energy choreography, Ayesha was battling severe bloating and aching bones. “Kaash, I was at my best,” she lamented. The exhaustion reached such a peak that she eventually broke down in tears.
Those weren’t just tears of sadness, but “khushi ke aansu”—a release of the overwhelming pressure to perform while her body was in pain. The “Shararat” success is built on a foundation of grit that the final color-graded video rarely shows.
The Burden of Perfection
There is a unique psychological toll in being a public figure today. You are expected to be physically “perfect” even during biological cycles that cause natural changes like bloating.
When you add the threat of AI “fixing” or “distorting” your image further, the pressure becomes suffocating. Ayesha Khan is highlighting a critical truth: we are consuming content at the expense of the creator’s mental and physical health.
The Visibility Paradox
Most people assume that the more famous you get, the more “protected” you are by your team and your status.
Ayesha Khan’s experience proves the opposite. Visibility is a magnet for misuse. The more data points (photos and videos) the public has of you, the easier it is for AI models to create convincing fakes.
The advice for rising stars? Don’t just hire a publicist; hire a digital rights expert. The battle for your reputation is no longer fought in the tabloids—it’s fought in the code.
Key Takeaways for Fans:
- Verify Before You Share: If a video of a celebrity looks “off,” it’s likely an AI-generated deepfake.
- Respect the Hustle: “Shararat” was a result of intense physical labor, not just a glamorous party.
- Demand Consent: Support media outlets that respect boundaries instead of chasing “oops moments.”

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